So, right now, are you still busy looking for a logo design for candy shop? If we may ask, do you need any more ideas? If you still need it, we have prepared a few tips that will be a great start for you to achieve the perfect candy design.
Candy, this kind of food is always with us in childhood. The shape is interesting to look at, the taste is interesting, and you can say that everything satisfies the tastes of the children. It would be strange if someone had never eaten sugar. While you imagine the delicious taste of candy, some people are looking for an opportunity to start a career in the candy industry.
As for the candy store, the most important thing you can’t ignore after the preparation is the logo design, because this is always the first impression of your consumers, especially if your customer group is targeted at children. Apart from the importance of taste and shape, what gets them interested is when they see the brand design. If, from the beginning, children are interested in your product, then they are more likely to buy candy.
8 Tips to Create a Good Candy Shop Logo Design:
Research The Market & Competitors
The first and most important thing is to understand the basics of candy logo creation. If we don’t understand the knowledge and consumer psychology behind the logo, we can’t get a special impression and a compelling brand with similar effects and a clear theme.
The logo of a company brand is basically a single visual element that users and customers will come into direct contact with. It is also an excellent opportunity for customers to be more exposed to the brand if we can provide a good design of the candy logo.
The first things to consider are scalability, flexibility, and memorability. You can use it on multiple platforms. Ultimately, it will be a marketing campaign to keep the brand alive. For the candy label itself, it is necessary to make visitors and potential customers like it while meeting the needs of consumers. Therefore, prepare various templates as inspiration for developing logo designs.
Understand The Brand Value
Basically, when they see a company logo, there are only three reactions – bad, in line with the brand idea, or awesome! What do you want out of these three answers? There’s nothing wrong with that; What you should aim for is an amazing presentation of the product.
This is a means of gradually forming a strong impression on the marketing level. For example, if you often remember a brand’s logo, then it is already a sign that one of the brand’s business goals has been achieved, enabling people to naturally think about it.
So from a logo point of view, you have to link it to your brand identity and always try to communicate with potential customers through the logo alone. First, you need to outline all the core features of your brand. For example: “Why did you start this business?” “What are the key beliefs and values of our brand?” “What makes our brand better than the competition?” Can be used as the basis for customer identification. From the first sight of this candy logo design to the end, the customer knows your business and product.
Matching Logo With Brand Value
With the above points explained, we have explained the ideal basis for business needs, especially for logo designs of all kinds. Setting up a logo means you also have to understand the design, packaging and website that comes next.
So that’s what we mean, you have to be able to combine the logo design with the overall brand and a seamless look. This means that, from the audience’s point of view, there seems to be no problem even if the store logo is used on the website, product packaging or elsewhere.
Your goal in making a candy logo design might just be to serve as a banner or wrapper for a candy store. But over time, as the business grows, you really need to see a whole new look at it.
Therefore, in the future, the logo will not change much from one marketing location to another. In fact, your company only needs to change the size and location of the foundation. The rest is just an additional element, and the essence of the logo will be fixed.
Choose A Suitable Design Style
Make sure you choose the most appropriate type of logo. It always creates something unique and best for your company. Creating a logo would be a way to tweak the logo that best fits the type. The first type we recommend is a letter logo or a letter combination logo. You can see similar use in candy brands like M&M’s and Cadbury’s. A candy logo design will express the business that is centered around your brand.
It is often a combination of letters and visual images. There will be an image that can abstractly represent your logo. If you know some recognizable symbols and also create something completely new, then your brand is truly unique.
The abstract candy logo is also a candy vector type of choice. An abstract symbol gives personality while giving different brand meanings. Or you can choose a mascot for your store logo.
Start From Basic Shapes
As we all know, there are many shapes of trademarks. Some people use squares, rectangles, and triangles, while others fall somewhere in between. However, in order to increase the quality of the candy logo, more circular ones are used.
Although it may seem complicated, we really want you to know that this circular shape is associated with security, affection, and continuity. It can also be a sign of support, love, infinity, or continuity in the candy carrier. This trend of using circular logos is very popular now. The circle is not just a random choice, but affects the psychological aspects of everyone who sees it. Also, children readily accept the form of a circle.
There is a lot of inspiration to be drawn from this circular logo, which offers a mix of joy and stability. The general shape of candy is round. This has to do with what we say, that there must be a connection between the shape and the logo.
Use Cheerful Color Palette
Also, the taste of candy is very fun and suitable for children’s taste buds. Even when bored, the desired food is not greasy, spicy or anything like that. Different types of candy taste different, the sweetness of nature is not the same.
Have you ever seen a candy store logo design that is very firm, bold, aggressive, and at the same time sweet, vibrant, and suitable for everyone? This is what you should include in your logo. Use appropriate themes and characters and don’t contradict each other. At the same time, if you find a color too bold, children will not be interested in choosing it.
The color most often chosen as the main color of logo design is the color that children like. For example, green represents mints, blue represents stickier candies, and of course yellow, pink, and light blue represent sweet candies. This color choice will clearly determine the number of purchases in the future. If you prefer black or white as the base color for your candy logo, don’t be disappointed if you don’t become a target for children or even teens.
Choose A Suitable Font
Choosing fonts and typography to write your brand or branding on the packaging will also play a very important role. Now, without the right color choices, coupled with poor typography, consumers simply won’t take a look.
Choosing the right layout is really complicated, and you need to know the basics before making the main choice. Try it now; You just need to collect the candy packets you’ve ever bought and see how their font choices go.
If you find it unattractive, remove it immediately and choose one that you find cool. But don’t immediately follow it, so that your candy logo design will be labeled as plagiarism. All you have to do is choose a similar one.
Also, adjust the spacing between letters and lines. It still includes the font and typography parts of the candy essence.
Market Test & Ask For Feedback
Before your candy brand logo is officially determined, you can launch a test on the Internet or on the street, so that potential customers can choose a logo that impresses them, collect their feedback, and confirm the final modification of the logo to achieve satisfactory results.