1. Product Positioning
Candy is a casual food with a large consumption group. Therefore, according to the product consumption group, the design style of the packaging is sweet and lively, and the packaging effect should attract consumers’ appetites and purchase desires. The packaging of candy mainly has three functions.
One is to protect the luster, fragrance, and form of the product, and extend the life of the shelf; the other is to prevent microorganisms and dust pollution and improve product hygiene and safety; third, exquisite product packaging can improve consumers’ Buying desire and product value.
2. Analyze Advantages and Disadvantages (market positioning analysis)
The form of packaging of candy should be determined by the market, and the packaging technology should be determined by product characteristics. If the product is positioned as a high-end gift, then the form of packaging should be attractive and designed high-end, such as paper, wooden, or gold foil boxes.
For mass-consumer products, the form of packaging should be relatively simple. For example, the packaging of the pillow-type bag is very popular with merchants. Its simple form, mature technology, high packaging efficiency, and cheap price.
3. Selection Of Internal Packaging Materials and Outer Packaging Materials
3.1 Selection of Internal Packaging Materials
The selection of candy intra-packaging materials is mainly based on the product’s requirements for breathability, oxygen resistance, shelf life, and cost. Internal packaging is generally small packaging, which has high requirements for safety. Candy is generally packed in paper or wax paper.
Gratified sugar packaging, which is often sold in the form of candy boxes, requires that they are more moisture-proof and oxygen-resistant, and have good printing adaptability. Sex to prevent hot melting candy. If the nitrocellulose-coated glass paper or PVDCM cloth glass paper is, the shelf life can be extended.
3.2 Selection of Outer Packaging Materials
According to the different requirements of the product packaging, the packaging material has a certain blocking effect of water, water vapor, gas, light, aroma, odor, heat, etc. Its packaging materials themselves should be small, so as to prevent pollution products and affect human health; packaging materials should be non-corrosive and have the performance of insect, moth-proof, and mouse-prevention inhibitory microorganisms to protect product safety.
Candy production in Chinese and foreign packaging generally uses carton or composite plastic (BOPP/PVDCOPP/PVDCOPP/LDPP, paper-plastic composite, etc. It can not only protect the quality of the candy but also have a certain ornamental value, which is convenient for publicity. Therefore, we use coated glass paper for internal packaging and fixed cartons as external packaging.
4. Bright And Lively Main Color
Applying the “symbol” of color can well pass the characteristics of the product. Happiness, warm, enthusiastic red, appetite, cute, ultra-yellow, multiple green, beautiful blue, rich purple, clean, elegant white, solemn black, extraordinary gray, eye-catching gold Essence These factors need to be considered in the decoration. The form of composition is organized to organize the expression image. Its position and division elements and combination laws are the results of comprehensive consideration of image, text, and color.
5. The Choice of Packaging Method
Packaging methods generally include oxygen packaging (vacuum packaging, inflatable packaging, deoxidation packaging), light-absorbing packaging, moisture-proof packaging, etc. The combination of candy can be packaged in tubes, bags, boxes, boxes, golden tanks, plastic tanks and paper plastic combination tanks. This design uses boxes, and the inner packaging is coated with glass paper to ensure that the product has good moisture-proof, gas tightness, oil resistance and mechanical properties.
Small packaging uses a heart box, small, beautiful, and portable. In order to facilitate transportation and loading and warehousing, large packaging corrugated cartons are selected as transportation packaging.
6. Packaging Structure Design
The novelty of the structure will make consumers have a strong interest in candy packaging, and then buy candy. The common confectioning structures include spiral twists, pillows, folding packaging, etc.
Twist-type packaging is the oldest packaging form. The traditional big white rabbit toffee is still in this form of packaging. This packaging structure can be completed manually, and now automated packaging machines can also be assisted.
The pillow-type packaging structure has been popular in the international candy market. Most of the candy packaging we see is this structure, such as Alps, such as Alps, because the pillow packaging machine is relatively popular, this structure is now used for most candy for most candy candy In the chocolate packaging structure.
The folding packaging is mostly used for chocolate products, and the candy packaging is suitable for making rolls, bar bags, and fitting. In addition to the above three main packaging structures, there are improved structures such as flat-mouth packaging, toothless zipper, sliding slider, buttoning, and tearing candy box.
A good container structure design adds convenience for consumers to package with candy packaging, is safe and easy to open the packaging structure, and can enhance the brand image of the corporate brand for candy merchants.
When we determine the style of packaging, we should consider the positioning of the product for the market and consumer groups, and choose the appropriate internal and external packaging materials, and the appropriate use of color to play the finishing touch. Of course, in the actual situation, packaging and structural considerations are also essential, which is a magic weapon to protect our candy can successfully reach the hands of customers. I hope that after reading this article, you will be inspired.