Casual snacks have become an indispensable part of People’s Daily consumption, among which candy and chocolate occupy a dominant position. According to the “2023 Global Candy Top 100 list” released by the well-known industry media candy industry, the threshold for shortlisting this year reached $100 million to $9.4 million, an increase of $50 million from last year; The total sales of 100 enterprises reached 867.79 billion yuan, an increase of 7.96%.
A total of 34 countries or regions made the list, with the United States continuing to lead with 24 companies, an increase of two over the previous year; Germany 12, two fewer than the previous year; This is followed by Switzerland with seven, Italy and Japan with five each, and South Korea, Brazil, Russia, Colombia, Turkey and Spain with three each. China has two companies on the list, Want Want ranked 22nd with 5.45 billion yuan, up three places year-on-year; AMOS is new to the list, ranking 95th with $1.02 billion.
At present, the main share of the global confectionery market is still firmly held by European and American companies. Rounding out the top 10 are Lindt, Pladis, Haribo, Pfetti van Meiler and MEIJI. Among them, Meiji jumped seven places into the top 10, replacing General Mills, which is the only non-European and American company in the top 10. Founded in 1916, Japan’s largest food conglomerate has a history of more than 100 years, including chocolate, candy, ice cream, dairy products, convenience foods, beverages, baby food and more.
Perfetti Van Melle S.P.A
In ninth place is Perfetti Van Melle S.P.A., a combination of the Italian company Pfetti, founded 50 years ago by the Bufandi family, and the 100-year-old Dutch-listed Van Melle Group to form Pfetti Van Melle Group, one of the world’s largest confectionery producers and the third largest confectionery producer in the world. Specializing in all kinds of candy and gum gum production and sales. Pfegti van Meirer Group has dozens of brands and nearly 100 products, the main brands are: “Alpine”, “Bibabu”, “Mentos”, “Fortra”, “Hollian”, “Breck”, “Jewel”, “Ice Ice” and so on.
Haribo is a well-known German confectionery company, which has a confectionery brand of the same name, with sales of 22.21 billion yuan. The name comes from the founders Hans Riegel and Bonn, where the company is located. Today Haribo has five factories in Germany and 13 elsewhere in Europe, employing more than 6,000 workers. Gold bears are Haribo’s most famous product, which is commonly known as gummy bears, and it has also been known as “dancing bears” in history.
Pladis Global, at number 7, is a British confectionery and snack food company, a multinational food giant that combines chocolate and biscuits, and is the world’s second-largest biscuit manufacturer. Founded in January 2016, it is a subsidiary of Y LLD z Holding and is headquartered in London, UK.
Lindt, based in Zurich, was founded in 1845 and is one of the oldest chocolate brands. Created a variety of products such as soft chocolate, milk chocolate, nut chocolate, row chocolate, etc., with a delicate and smooth taste that melts immediately in the mouth, it is deeply loved by consumers and sold in more than 100 countries and regions around the world.
Nestle, also from Switzerland, ranked fifth with annual confectionery sales of 56.88 billion yuan. It owns chocolate brands Kit Kat, and Crispy Shark, candy brands Rowntree’s, Jamon Fruit, Polo, and so on. In 2011, it acquired a 60% stake in Hsu Fu Chi for $1.7 billion. Although it is foreign-owned, the brand image of the national time-honored brand is deeply rooted in the hearts of the people. Nielsen data show that in the first three quarters of 2022, its market share of loose sugar and loose Kat exceeded 30%. Business growth in the high single digits contributed to a 7.2% year-on-year increase in sales in Greater China.
Rounding out the top four is Hershey, with sales of 69.77 billion yuan. It is one of the largest chocolate manufacturers in North America, headquartered in Pennsylvania, USA. In the mid-1990s, it entered the Chinese market, launched only 4-5 grams of water drop packaging brand Kisses, and shouted the slogan “small body, big taste”, and once sat in third place in the domestic chocolate market share.
In 2014, Hershey acquired Golden Monkey, a veteran candy company, for a total price of 2.6 billion yuan. Originally wanted to open the sinking market with the help of the latter’s dealer channel, but the result backfired, and had to resell it four years later for 400 million yuan. A series of public opinion waves seriously affected the brand’s credibility, resulting in continued defeat in the competition with Mars and Ferrero, and gradually losing the high-end market. Last year, there was news that “Hershey is about to withdraw from the Chinese market”, although it was denied, the situation is not optimistic.
Ferrero ranked third with sales of 88.04 billion yuan. The Italian chocolate maker, founded 77 years ago, has 107 companies and 32 production plants. Its products include Nutella hazelnut cocoa paste, the Gourmet chocolate series, the Kinder series (Funny eggs, Fun, Kangcrisp), etc., through distribution or authorized agents in more than 170 countries and regions worldwide.
Mondelez is back in second place after a five-year hiatus, with $97 billion in confectionery and chocolate sales. Its predecessor, Kraft Foods, was once the largest food company in the United States and the second largest in the world before splitting into two independent publicly traded companies 11 years ago. One of them is made up of premium snack assets, Mondelez. It owns more than 60 brands such as Oreo, Quidduo, Prince, Ecoquine, Holtz, and Daemai, covering four core businesses such as chocolate, cookies, chewing gum, and candy, covering 150 countries and regions around the world.
Mars continues to hold the No. 1 spot, with $148 billion in candy bar sales. The company is known as the “Procter & Gamble” of the food industry, which owns M&M, Snickers, Dove, crispy rice and other chocolate brands, Rainbow, Wrigley, Yidar and other candy brands. The group entered the Chinese market in the late 1980s, and after more than 30 years of hard work, it now has 6 factories, 4 innovation centers, 47 branch offices, more than 30 brands, and nearly 10,000 employees, making it the group’s second-largest market in the world. In December last year, the first ice cream production line was completed and put into operation.